Monday 15 December 2014

Social Media and Advertising

How has social media helped evolve the role of the audience in commercial advertisement? Is this a negative thing? 


Social media is rapidly increasing its involvement in our lives and this is particularly true for the youth. Through this immersion, the audience begins to play a larger role in the advertising field. It is now as though the consumer is part of the marketing campaign where they broadcast the product on a personal level. This further blurs the line between marketer and consumer, where the consumer becomes a marketer in their own right. Here, it is important to highlight the importance of personal contribution to commercial advertising. Through the consumer’s personal creations in the form of comments, pictures or videos, they give the company a further advantage. This form of advertisement allows every user to become an endorser in a way. In turn, this allows the company to seem credible and gives them a free form of advertising. Although the individual advertising actions are on a small scale, this is what ultimately adds up to create the company’s overall image. This use of personal advertising is what creates the overall fan base and helps to spread the word about the product. For example, fans of movies that create images about the movie will help spread their artworks while simultaneously expanding the movie’s fan base and financial potential. This can be both negative and positive; depending on the view we examine it from. For the company, it is an effective method of advertising that allows exponential increase. It is a great passage for gaining money and for continuing projects. However if we look to the people who are being essentially used for this we realize the negative impacts. The lives of consumers are being constantly tracked and used for research purposes. Often times, people who have set out to simply create an image for themselves inevitably end up in endorsement deals. This is regarded as the way to make money off of your talents or persona and is often greatly wanted by people. However this impacts their lives in which they become part of a product rather than a true identity. Although it may not be realized initially, this shapes them as a person in a negative way. And therefore, the overall impact of this movement in advertising is negative to the people it affects the most, the audience.

Wednesday 10 December 2014

The Other Side of "Empowering" Music


Recently topping musical charts from iTunes to Billboard is Meghan Trainor's first single "All About that Base". The song aims to empower woman who feel badly about having larger sizes and to allow them to think of their body as beautiful. However there are quite a number of issues with Trainor’s message, which makes her miss the very point she was aiming for. In her attempt to encourage woman to love their bodies, she targets a specific body type and in turn attacks other body types. Therefore, instead of allowing woman to love their bodies it simply turns the ideal body into a different shape. It goes from the typically wanted skinny body, to the curvy body. This does not distract from the idea of being unhappy with your body but rather shifts it. In the music video, girls of similar body shape surround Trainor and they are all embracing this body type, a seemingly positive message. However, another woman with a thin body is portrayed and excluded. This makes woman of that body shape unhappy and therefore it is not empowering, but rather still a reflection of negativity. She also refers to men as a prime reason for loving your body, where she says that men prefer larger sizes. This makes the female think that she should love her larger body because a man will appreciate it, rather than it being beautiful no matter what. For the female with a smaller size, it will make her feel negative about her own body because it is not what the man will like. Going back to the idea of the embracing your larger body, the music video portrays woman who are slightly larger than the stereotypical, “size 2”, ideal body without reference to truly larger bodies. This exclusion, along with the attacking of the skinny girl, makes what should be an empowering song more specific and less positive. Further, the song encourages that a woman should love herself as a result of her beautiful body. It does not make any reference to intellect, achievements and interests. This focus on body shape, and especially since it is a particular one, is not any more empowering than body shaming. Overall, the music video is a fairly simple one that strays from empowerment. It does not depict the women in any sense of accomplishment or achievement that can empower them. Instead, it focuses on highlighting a body type and justifying loving it with the idea of masculine attention. Although the song and video set out with a great goal, it misses the mark more than anything.

Tuesday 9 December 2014

Written Task 2




This Coca Cola advertisement from India depicts a man and woman in a romantic relationship laughing and drinking Coca Cola. They are clearly very happy and relaxed and the viewer can infer that they are in a good relationship. The slogan also encourages this idea with the words “happiness” and “open happiness”. When viewing this ad, the observer will usually interpret a happy relationship however this can differ. When comparing two points of view, one may be about making connections between the product and the relationship and the other may be about understanding the happiness depicted but not within the aforementioned connections.

One viewer may depict the product in correlation with the successful look of the relationship. They may perceive it as a way to get to this level of happiness in their own relationships and life. By looking at the product and emotions as connected, they will think that the first is used to achieve the latter. They may associate the product with the idea of happiness and this is exactly what the advertisement is attempting to achieve. Through the company’s use of movie starts in the ad, they allow the viewer to also connect the product to that life style. It may allow them to think of the product as an exclusive one that is used by celebrities, following an endorsement style appeal. This viewer may think this way a result of his or her own lifestyles and understandings. Things like culture, beliefs and experiences will construct these ideas for the viewer.

Another viewer may understand the commercial in a different sense, where there are no connections made. Perhaps as a result of their own lifestyle, culture and beliefs, they may not be inclined to think that a product should be connected to successful relationship. In turn, they may conclude that the depicted people are simply enjoying the product, however this is unrelated to how successful they are in their relationships. This viewer will understand that the product can bring happiness, however will perceive it as short-term enjoyment and unrelated to the rest of their lives. They will not make the connection that in order to have joy in your life and relationships you should use this product. Referring to the use of celebrities, this viewer may understand the endorsement however without thinking much into it. They may view the celebrities as something that catches their attention however not to make them think of the product as something connected to that lifestyle. 

Saturday 6 December 2014

FOA Reflection

For my FOA, and perhaps for the first time in the DP program, I knew exactly what I wanted to do. I had always taken an interest in analysing the same thing from different countries. It amazed me how advertisements for the same product that I saw while travelling were so different to those at home. So, for my FOA I decided to examine advertisement from different regions. I decided to focus particularly on the different relationships that are valued in the countries. I chose to look at Coca Cola advertisements from Germany, India and the Middle East. The learning outcome I focused on the most was the way mass media uses language and image to inform or persuade. Since I was looking at advertisements, there were a lot of techniques of persuasion in order to sell the product. I examined how different advertisements attempt to inform or appeal to the consumer, within the context of their society. I did this by analysing the different marketing techniques and appeals that each advertisement uses. I focused on how these techniques differ or agree between the different ads. By comparing and contrasting these ideas, I could identify which was the most prominent and effective. Overall, I felt like the presentation was successful for my first attempt at such an assessment. I felt like my topic was well chosen and that I could discuss it in the needed depth. I felt very happy with the ads that I picked and the way that I could compare them. In terms of the actual presentation, I felt like I could have practiced more in order to be more confident while presenting. I often repeated some ideas as a result of worry and that might have made it less effective. However, overall I believe it can be considered a success with minor errors. By looking at the criteria, I notice strengths and weakness in the content of my presentation. In terms of the knowledge and understanding, I felt I was quite strong. However when it came to language, my chose ads were quite limited in their use of language however I attempted to make the best possible use of what I had. In general, it was organised and made sense in terms of diction. From completing this activity, I could see my strengths and weaknesses in an oral based assessment. Therefore I can work on the aspects that I found difficult and improve them for the next assessment. This includes practicing more beforehand in order to be more confident on the day of presentation. Also, I would focus on picking ads with more use of language so that I can discuss this more in depth. I would still focus on picking a strong topic, which I feel was a strong point of this assessment. To conclude, I will definitely be working harder on this task next time, however I still feel like I worked hard and I am proud of the effort I put in.

Sunday 9 November 2014

Advertisment Analysis

Olay presents an advertisement for their "complete" facial cream by depicting a calm, happy woman with several, strategically placed words surrounding her. She is seen gazing proudly at her wedding ring on her finger and words describe the life of a happy wife and mother. She is described as a shoe aficionado and a woman who takes time to take care of herself. As a result, Olay's product is something that is well suited to her and helps her to be "complete".

The ad brings forth strong stereotypes in terms of the woman and communicates her as someone who is only a mother and wife with no greater ambitions. This portrays the woman as someone who spends all her time simply taking care of beauty. This is a strong stereotype and distracts from those woman who work hard to achieve larger goals. The ad generalizes woman as people who have no interest in achieving greater things but rather prefer to focus on their beauty only. Even in regards to her role as a mother and wife, it shows that she still be focusing on her beauty. The ad makes the viewer believe that all woman are simply concerned with meaningless things such as shoes and facial products. It may seem that the ad is empowering woman to be complete in all they do however it chooses not to focus on important aspects. It ignores the strong, ambitious woman that is interested in making a change. While this ad could have focused on the woman being able to be strong in all aspects of her life including work, interest and family life, it does not. This shows that the most important message it is trying to communicate is that woman should not focus on real things but rather on feeble things, which encourages the product. This is vital for the placement of their product in the story that they are trying to sell. Olay creates this image of what looks like an "ideal woman" and then emphasizes the importance of their product in this. 

Sunday 2 November 2014

Learning a foreign language as a requirement


Why all students in high school and college should be required to take at least two years of a foreign language Bilingualism is quickly spreading around the world and it is now estimated that half of the world's population is now bilingual or multilingual. With this, foreign languages are increasingly being taught in schools and universities. It is no wonder that bilinguals have many advantages in the educational and commercial world. One of the most important places that bilingualism gives an advantage in is the work place. It gives an edge in communication skills and allows the speaker to open up more opportunities by communicating with people from different parts of the world. In most instances, an employer will prefer to hire a bilingual rather than someone who only speaks one language. Aside from this, it allows them to interact with more people and gives the ability to research through different channels. With the obvious advantages that bilingualism awards the speaker, it is something that should be encouraged for all. And as school is the primary source of education and preparation for later life, it is the perfect place to teach language. From a non-commercial perspective, learning a new language can open you up to so many prospects. It introduces one to many new paths of literature and written art. This also allows us to meet more people from different countries and to introduce us to many cultures. Just imagine how much more you could understand from the world from another language. In some cases it may allow you to make a difference, for instance if someone who does not speak the common language needs assistance. Cases such as these allow us to realize the important rewards of learning a new language. Furthermore, learning a new language can help preserve the culture and identity of this language. With more and more people learning and speaking the language, it can grow and become stronger. This will make sure that languages are strengthened and the minority groups associated with them can become stronger in turn. The supporting of these languages will empower individuals to make a change and allow us to do this through different paths. As a result of the above points, learning a foreign language should become more widespread in school. Furthermore, the choice of the language should be varied depending on the location and background of the students. To make this even more effective, there should be a range of choices for the students. By learning a new language, we can make so many changes for us and for others. 


Tuesday 28 October 2014

Text Response

This excerpt from the autobiography, “The Wonderful Adventures of Mary Seacole” follows the conventions of a memoir. Although not all autobiographies are memoirs, this text is a memoir because it is a reflection of her life. It offers her voice, it includes dialogue, it reflects on her past and so there are instances of which she offers hindsight wisdom, and it is a retelling of several larger anecdotes. As a result of this being memoir, it does not aim to persuade or influence a specific audience. It is more of a personal narrative and aims to retell events.

This text follows Seacole as she is surrounded by victims of yellow fever, a highly fatal disease. In the 1850’s, yellow fever was an epidemic that victimized the people of the island of Jamaica. Seacole was taking care of the people who were struck by the disease. She retells the story of how the island was dreadful and negatively impacted. Along the several stories mentioned, one discusses the journey of a young man who passed away as a result of the disease. Seacole found herself highly attached to the, ”light hearted and good young man”. She found her relationship with him reminiscent of a mother- son relationship. She discusses the grief that comes along with loss after attachment. Through her hindsight wisdom, she delivers the message that no one should be ashamed of the fear of death. She tries to convey the message that one’s perspective on death and life is only based on how afraid they are.

The author establishes a sad and sorrowful tone through her choice of language and content. Her discussion of loss and death conveys a mournful tone and an intense mood. The atmosphere is heavy and leaves the reader with a sense of loss. The text starts off with the line, “I stayed in Jamaica 8 months out of the year 1853, still remembered in the island for its suffering and gloom”. Automatically, Seacole has set the mood. It is clear that the rest of the text will not be happy and that the atmosphere is dark.

The story is from a bias point of view. It is not objective because she is retelling her own story and stating her own thoughts and experiences. Although it is not meant to be persuasive, it focuses specifically on one person’s perspective rather than allowing the reader to have their own perspective. The story does use pronouns because it is a retelling of her life events. She is using “I” and “You” in order to make the story seem more personal and allow the reader to engage with it more. Using pronouns is a way the author uses to hook the reader. Because it is deeply personal and sad and is written as a sad conversation, the reader feels engaged with it. There is a lot of direct speech used, again, in order to make it seem like a personal conversation. The story also uses a lot of imagery. This helps set the atmosphere and the mood.

Saturday 18 October 2014

Written Task 1

Written task oneInterview with Julia Alvarez


Rationale

Bilingualism has become largely common as a result of pursue of education and work or people who are multi-cultured. This is often expressed in literature and it is a popular theme among bilingual writers. Julia Alvarez, originally from the Dominican Republic, has gained fame from her work in bilingual literature. This interview aims to explore the impact of bilingualism on literature through the investigation of Alvarez’s work. I chose to write an interview because it allows me to speak from the other person's perspective and to fully express the topics at hand. A relatively personal point of view is expressed in an interview and therefore we can discuss the impacts of bilingualism throughly. I particularly chose an integrated interview because it allows the interviewee's voice to also be heard. This allows us to introduce background information, link ideas and discuss implications.  The target audience of this interview is people who are interested in bilingual literature. It can also be of interest to any linguistic enthusiasts as it discusses a unique aspect of literature. The ideas this interview will discuss include code switching and the connection of master identity to language. Master identity is the part of your identity which you are born with, such as nationality and language. This connects to the topic explored because it shows how your background and language can affect your role in literature. Furthermore, as a result of bilingualism becoming so widespread, it is worth looking at the impacts of it. This interview is written during current times, where bilingualism is widely spreading, especially among children. The idea of other languages making you loose your mother tongue is common, and this is playing a role in literature.

Interview

Although it may have been easier to meet in New York City, I requested that this interview took place in the Dominican Republic, Alvarez’s home country. I did this because I wondered what the sun and sky looked like as sol and cielo. I wondered if I could possibly feel the intimacy that Alvarez speaks of in the form of the warm island waters. I wondered, if I could visually see the simplicity of Spanish when compared with complex, dense English. And sure enough, as I walked across the ground of Santo Domingo, I found it hard to see as it as anything other than the tierra that Alvarez describes. It made no sense to speak in my regular accent, which to me now sounded dull and overly strong.

During our encounter, I often asked the meaning of various Spanish words that I heard around me. Often, she had not been able to give me a direct translation, telling me that it didn’t have an exact English equivalent. Which brought me to my first question about the impact of bilingualism on language. Bilingualism often leads to code switching, and is usually a result of linguistic gaps in either language. However this has become comparable to fluency as it maintains an even flow of speech where speakers understand one another clearly. I asked Alvarez if that was what “Bilingual Sestina” was about. She replied, “Definitely, as I discussed in my poem, there are some words in Spanish that cannot be said in English. That was the overall idea of ‘Bilingual Sestina’, where often I needed to fill gaps with Spanish. Sometimes, even though there was a translation for the word in Spanish, it would not be as personal as I intended” This was an interesting concept in literature, language was about expression and emotion, and therefore it was important for the author to be able to capture intimacy. However, intimacy is often closely related to the language that one learns growing up, as Alvarez mentions. Therefore, Alvarez uses Spanish throughout her poem, in order to capture as much intimacy as she can.

I noticed a pattern in bilingual writing, where certain words are repeatedly written in one language. When i questioned this, Alvarez discussed the idea of growing up and learning the simple things around us in one language. "This is where intimacy is built, in the simple, tangible things we come across in the early stages of our life. When I started learning English, it was like vocabulary words written on flashcards. I learnt it as that moon meant luna, not that luna was the moon. The first thought that came to my mind was the Spanish, however I would then change it English as i spoke. These everyday words that children first learn as the grow up are more familiar to me in Spanish, and that’s how I wrote them in my poem.” I noticed that her final words in the poem were en ingles, which is “in English” in Spanish. Alvarez commented on this by saying, “Spanish was still my first language, so even when I say the word English, I would say it in my first language. Spanish is the still the language of my childhood, the language in which I feel emotion and intimacy.”

To move away from the concept of language and emotion, I questioned if "bilingualism weakened the speaker in both languages, or gives them an advantage?" The reply did not come straight away, but rather after a few minutes of thinking. “It’s hard for me to say, I think it is one of the things that I can never quite decide on. Spanish to me is very familiar, and I am also able in English. However there are often awkward gaps, because a bilingual person may think in one language and write in the other. Does this give them an advantage? Yes, because it gives you a unique perspective that someone who only speaks one language does not have. Language is different between people, we should not think it is the same for everyone, that is what makes each writer unique.” When looking at this concept in terms of linguistic ability, we can see that bilingualism does have an effect. It is estimated that over half of the world’s population is bilingual, if not multilingual. I asked if this has ever played a part in her ability as writer. Alvarez replied, “I don’t think that speaking more than one language can decrease your ability to write. Here is where the difference between the ability to write and the ability to express comes in. Most bilinguals are able to write properly in both languages. When it comes to expression in poetry and novels, they may not be able to do this in both languages. This does not make them less capable of speaking and writing.”

To conclude my interview, I brought up one final concept, which had to do with the relationship of language and emotion that resulted from growing up speaking in your mother tongue. Thinking about this made me wonder if English, and the idea of bilingualism, weakened this relationship. Alvarez writes “where palabras (words) left behind for English stand dusty and awkward in neglected Spanish”. This depicts a sorrowful image of ones mother tongue being neglected for the sake of learning and communicating in another language. From these ideas, I asked "do you wish you could only speak Spanish?" Alvarez replies, “for me, things are so closely associated with the Spanish word for them that I don’t feel as though English can change this relationship. The Spanish is still there even when I am speaking English, as though its part of the meaning.”

Wednesday 8 October 2014

Texting and Language

Texting has become a large part of our lives and something that we heavily rely on in terms of both communication and entertainment. As a result of this major influence, it can be argued that this has made a difference on our linguistic abilities. Some may say that as a result of the nature of "text speech" which includes abbreviations and casual grammar, people's spelling ability decreases. David Crystal and John McWhorter, despite their different interpretations, both disagree with this idea.

Crystal believes that texting has played a beneficial role in terms of language and particularly with the youth population. He points out his fascination with their ability to essentially develop a new form of communication based on a technological advancement. He regards it as development and evolution of the English language.  To take this ever further, he believes it has even improved their school performances. McWhorter on the other hand, focuses on pointing out that it does not have a negative impact and should not be seen as the leading cause of poor spelling and lack of grammar. He stresses that texting is a form of communication that is not the same as writing. McWhorter reminds us that those who abbreviate in text do know how to spell and write correctly, however use this form of writing in this particular type of communicating.

Both theories share similar base concepts, however the most prominent difference is Crystal's belief that texting is beneficial to language in comparison to McWhorter who is simply concerned with showing that it does not play a negative role. In terms of reasoning, both discuss the fact that people who abbreviate in text know the correct spelling of the words. Both, and particularly McWhorter, draw attention to the fact that texting is a form of communication in that circumstance only and not when it comes to professional or scholastic tasks. It is important for both of them to draw attention to the fact that spelling issues are not recent and only in the wake of texting. They both mention that texting is widely used by both adults and youth and therefore it should have no link with lower school marks. Both Crystal and McWhorter bring up examples of abbreviations that are commonly used, which allows them to demonstrate the unique development of language.

Despite the aforementioned similarities, there are some noticeable difference between the two theories. Most importantly, Crystal believes that the regular use of texting provides practice for writing and reading and thereby improves linguistic ability. McWhorter simply expresses that texting does not decrease linguistic ability, however does not imply that it improves it. Also, Crystal constantly mentions many abbreviations and discusses them in great detail. McWhorter alludes to them occasionally but is not heavily reliant on them and their variations. It can be said that Crystal has extensive knowledge in the effects of texting on linguistic, while McWhorter is not as in depth. McWhorter's theory can be considered a call not to stress the concept of texting and to disprove the theory that it negatively impacts spelling and grammar. On the other hand, Crystal enthusiastically advocates for the positive impacts of texting. He expresses his support for what can be considered an evaluation in language.

Monday 6 October 2014

Cultural Appropriation : Letter to the editor

6th October, 2014

Dear Chimene Suleyman,

I am writing this letter to praise the fantastic piece on cultural appropriation, The Fashionable Face of Racism. I throughly agree on your take on this rather controversial topic and your expression of the reasons for your opinion.

One of the points that interested me the most in your writing is your mentioning of the devaluing of these cultural aspects. Your reference to Sanaa Hamid's artwork is fantastic and really sheds light on the importance of certain cultural elements. How can someone who is not familiar with the strength of something understand its worth by wearing it? I would hate to see the deep meaning of something being overlooked simply in the name of a fashion statement. Personally, I am someone who highly enjoys fashion but i think this is something that goes beyond fashion. These cultural elements are great when they are worn by people of that culture in a form of expression. However they are often taken out of this context in an effort to appear "exotic", this is where I disagree with the idea. These elements have a strong meaning to the culture and they should not be worn simply as a fashion statement. I do however support those who wear it in an effort to express their pride for their culture, it is a great way to show a form of patriotism. Further, although there is a fine line regarding this, it is not necessarily cultural appropriation when people take part in these elements after studying and understanding the value of such things. It is rather often where people learn new things and find them fascinating and in turn want to take a part of them; after all, isn't the world about sharing cultures? However the fine line is crossed when it comes into the terms of the not understanding the culture and the importance of these elements, be it religious, cultural or spiritual.

This article drew my attention to cultural appropriation in areas I may not have thought about. Not in the sense that I believed these things were okay, but in the fact that they are so common we may start to believe they are normal. I particularly loved this quote:
“It is only in the West,” my father speaks changing the channel, “that a white man will grab from your country and sell it back to you for more, as though you have never before seen it.”
I think this globalisation of our unique cultures in an effort to make them into what I can only describe as a "exotic, costume-like thing that is out of the ordinary" is upsetting. There is so much worth and meaning to these individual elements and I would hate it to see it all appear as a "trend". Thank you for such a great article!

Regards,

Farah Ghattas


Monday 29 September 2014

Raimon : Interview with Catalan Protest Musician

When I flew over to Spain to interview famous protest music artist, Ramon Pelegero Sanchis, better known as Raimon, I had many expectations. Touching down in Valencia, somewhere that is well known for endless sunny days, I learnt found many new things.To address my first expectation, it was an unusually foggy day in the small town of Xàvita, Raimon's home town and the place in which he had chosen for this meeting. We settled down in a small restaurant which he claimed to be among the best in Spain, and sure enough, despite its small size and outdated decor, it was completely full. I admired the way everyone around me spoke, in quick, warm Spanish, how they rolled their r's and how the words seemed to sound so energetic.

 Raimon began by looking back, rather fondly, at the first events in his music career. He talked about his days in university where he first began acquainted with the Catalan culture while studying history. He laughed wholeheartedly as he remembered the first time he sang at a public event, but commented that "it still got me to the place I wanted, I was invited to sing at an event in Barcelona". It is important to reference that, although Raimon remains humble about this fact, his style was strongly unique. Despite his influences from the Catalan culture, his style took a turn from the classic "French style" of popular Catalan music. He targeted his own community, the Valencian working class, in words of speaking up and expression. Raimon commented, "I spoke about issues I saw everyday, injustice, social inequality, and even school!" His work was not always political despite his image of protest singer, he mostly touched on real problems in his everyday world. These topics, while controversial, talked about everything from justice systems to media manipulation. "To me, it was important to talk about these things, I wanted to spread it to the world." And Raimon got to his wish, he made his way from Spain to Paris and Germany and later released an album in France. From there, he continued on to tour countries all around the world, from Belgium to Argentina to Japan. Through the years and between all these cities, he worked with many different music styles, "I had many different experiences, I really enjoyed working with the French avant-garde artists" he told me. When asked about music styles, he couldn't help but smile, "I had many, I even had an electronic music phase. But to me, it wasn't about how the music sounded, but the importance of getting the thought out". Raimon's discussion of real life issues allowed him to reach not only his community, but people all around the world. "Music is a way to reach people, to make them feel heard, to speak out, to bring these problems out in front of the world" he added. From his first lyrical piece, Al vent, To the Wind, he touches on the idea of us being born into a life that is full of grief. His music can perhaps be considered a form of relief for anyone within these struggles. A notable example is his song Diguem no, loosely translating to 'let's say no':


Now that we're together
I'll say what you and I know
and often forget:

we've seen fear
be the law for everybody.
We've seen blood
-which begets only blood-
be the law of the world.

No,
I say no,
let's say no.
We don't belong to that world.

We've seen hunger
be the bread
of the workers.

We've seen
locked in prison
men full of wisdom.

No,
I say no,
let's say no.
We don't belong to that world.

No,
let's say no.
We don't belong to that world.


As we can see, Raimon made a large impact on his community and was among the artists of his time that spoke out about issues. The whole time, in a unique manner that was able to reach people and help them relate. His major role in Nova Cançó ('the new song') allowed him to become known as one of the most influential protest musicians in Spain. And thanks to his powerful lyrics, he will be remembered for his development of Catalan music, and looked up to by many.